Stars
Juliana Doncheva
In a gentle flirt with Francesco Toty
A deputy from the 39th national assembly and currently a successful journalist, Juliana Doncheva is again the face of the Spring-Summer collection of the famous fashion house Ariston S. she participated also in a special photo session, shot in one of the most beautiful and romantic cities in the world – Rome. The Mediterranean scenery, the Venice square and Republic square became a wonderful background for the photographs for the new catalog of Ariston S. the team of photographers and stylists was impressed also by the antique architecture of Villa Fiorio – built in 19th century by roman noblemen and situated in a beautiful park, close to the famous Castelli Romani /Romanian castles/, where a part of the photo session took place.During a work lunch with the photographers team in an elite restaurant La Gavola d`Oro the charming Juliana attracted the attention of Francesco Toty himself – the star from Roma and capital of the national soccer team of Italy. During a casual conversation between the two groups the wife of Toty didn’t miss the opportunity to look carefully Juliana’s dress, as well as she also showed interest to find out its origin and the price. Later the same evening the beautiful Mrs. Doncheva was noticed to relax in the hotel Exedra Boscolo, where in the same time has been also Sylvester Stallone.
After she returned to Bulgaria, traditionally Juliana was presenter of last evening of Fashion Fiesta Albena 2008. In front of Merry magazine she reveals some of her points of view for the Bulgarian fashion industry, part of which is she herself as well.
Hello! You were presenter of the last evening show at the Fashion fiesta in Albena 2008, how did the event go?
I felt magnificently, as always. To me it was a great pleasure and honor too that I am chosen for presenter of such a unique fashion event that is one of a kind of Bulgaria. I am extremely grateful to Mariana Arsheva for the faith that she had in me and for the chance given. I hope that I will keep on being part of the Fashion Fiesta Albena and from now on.
You are often spotted on fashion events, how are you connected to fashion business?
Some time ago I was a model and currently I am a presenter of a big Italian trade mark for the Bulgarian market. Except all that I am also an advertising face of Ariston S. the fashion has always been a part of my life in one way or another. So until now I have never missed a chance to be closer to this magical world.
Your fashion tendencies for season spring – summer 2008 are…
Generally I do not stick to the tendencies 100%, but after all I try to keep an eye on what’s going on the fashion scenes. I like the fresh spring and summer colors. Unlike the winter, when the main colors in my wardrobe are black and white, in the summer I allow myself much fresher colors. They bring me brighter mood. The constant attribute in my wardrobe is the jeans and the sport shoes. I will wear actual yellow, coral color that is also very fashionable recently. Taking into consideration the great variety of models, introduced on the Fashion fiesta Albena this year, I think I will have a lot of options to choose from.
Do you think that the fashion is too expensive pleasure which ordinary people can not reach or have?
Generally the fashion is too expensive pleasure if we are speaking of world designers because their clothes are awfully expensive. But a person can be fashionable and elegant without necessary this to require a huge amount of money from him. He or she can look great also with clothes that are properly chosen and combined and fit well to his silhouette and overall vision. I think that demonstrating a little bit more inventiveness everybody can look and feel elegant.
During the local mayor campaign in Sofia you used to pop up in front of TV cameras dressed in super exquisite clothes of Ariston S, you are often a guest of fashion events and now you were also a part of the Fashion fiesta Albena. What is your opinion for this industry in Bulgaria?
I think that there is quite a big progress marked recently. I can definitely say that there are fashion houses, amongst which is Ariston S too, that as good in the quality as the European ones. I wear with confidence and high self esteem their clothes and the clothes of other Bulgarian designers as well.
So you do not think that the foreign label is predefined as the only quality one?
Of course not. As I already said, I have a very high opinion and special attitude towards the Bulgarian companies that offer quality and style.
As s working lady with a well-developed style, what would you consider more important – the comfort of the dress or the modern vision?
Both have their own meaning. One dress also needs to highlight well the silhouette and be comfortable to wear at the same time. If it is just comfy, but you do not like the model, it is not preferable. I do think that after putting on certain dress, it needs to fit nicely to your body as a second skin, so that you will sense it as your own specific dress and feel good in it.
Probably you travel abroad a lot. Do you have a favorite place to which you always go back with pleasure?
Yes, I travel to Italy very often. I adore this country as it is very closely connected to the fashion.
How much time you spare for shopping when you are there?
Of course I use some of my travels to buy certain items that I need for my wardrobe, because the Italian designers always come up with something new and different to offer you. Like every woman I also like looking good – that’s why I afford some pampering for myself every now and then.
How much determining you think is the dress for the confidence of a woman?
It is determining because when you feel comfortable and know that you look good in a certain dress, this shows in your mood and your confidence. Again I would like to highlight that this is not connected and dependent on the price and the label of the clothes. They are divided on appropriate and inappropriate and not on Bulgarian and foreign ones.
As always you looked great that evening. How do you manage to keep always your perfect vision?
With lots of good mood and a smile. A person looks the way he or she feels.