Radost

Radost Draganova – presenter of the TV show Ogledala /Mirrors/ on BTV, was not very popular so long ago with her other role – chief lawyer at the Department “Architecture and urbanization”in Sofia municipality. After our meeting with her, we are already convinced that she really deserves her name. Radost has such positivism that she “charges” you with wonderful mood for the whole day. The beautiful TV presenter is the new advertising face of “a’s fashion for living” – the fashion trade mark, made for the modern active women, who value their outfit.

Radost, you are a busy woman. Which are the little luxuries that you take the liberty to allow yourself in your daily routine?
It is only a few stolen minutes for having lunch with a tasty and healthy food. However, the luxury experiences do not make me feel special. My daughter’s little jokes are the most pleasurable experience for me.

Where do you feel better – at the desk in the Municipality department, dressed in a business suite, or at the stage of Ogledala, where a big number of one of the best stylists are making sure that you look perfect?
The feelings at these two places are different, but in both cases they are nice. The work in the Municipality is so hectic and interesting that I usually do not have any time left to think whether I look good in my costume, if my hair is neatly ordered or even to realize that I am a woman. However, when I am in Ogledala I feel mainly a woman and our whole team is trying to “grant” this feeling to every one of our guests and to the many people, watching the show in front of the TV.

How did you agree to become a model of “a’s”?
It was very easily and almost immediately. This was the first telephone call I received after I came back from the Christmas Holiday with my family. I was very happy that they have decided to choose exactly me. It is flattering to participate in a project that is well measured beforehand and even better realized subsequently.

According to your opinion what was the company looking for in order to choose exactly you?
They shared with me that they have been looking for a person who is energetic, ambitious and is at least a little bit attractive. It is nice to think that they have discovered in me a little bit from both. They have reckoned that to some extent I meet their expectations, because the whole line “a’s” is meant for working girls.

Tell us something more about the new collection. What are the main clothes, how do you feel wearing them and in what way they inscribe in your lifestyle?
The collection of “a’s fashion for living” is very fresh. A large number of the clothes are in white and this is great, because the white color is always bearing a positive message. Plus, this provides an opportunity to combine them with various accessories and that way to achieve a new and different look every time. An important criterion to me is also the dress to be comfortable during the long and busy day and not to bother me. “A’s” designs answer this criterion, as in addition they are also very sexy.

Do they meet the high expectations of the Bulgarian women for quality clothes?
Absolutely. However, this can not be entirely felt through the pictures. You need to put them on, feel them, walk with them for a few and after that the woman feels like a woman: sexy and beautiful.

You did a great photo session. How did the work on the pictures go?
Enjoyably. We needed to take shots of lots of clothes, but fortunately the whole team was very well prepared, they had a clear vision what we need to take pictures of and how to achieve it. The most wonderful thing was that I had a chance to meet new and interesting people.

In your opinion what is the woman of “a’s”?
Elegant, confident and successful.

Are you already used to being seen on the front covers of luxury magazines? Aren’t you a little bit afraid of all this fame?
It is not true that I am all the time on the magazine covers. Even, on the contrary – it happens seldom, because it is too time consuming for me to organize it. The free time in my schedule is not enough. Every free second of the work day I spare for the Municipality and “Ogledala”. That way I don’t have a lot of time neither for social events and parties, nor for some other additional or funny thinks.

Are you aware that with everything you present in the TV SHOW, you are habituating the tastes of the teenagers, including their personal fashion styling? What would you say to them?
I realize that fact entirely and due to it I try to be very careful. I am also aware of the fact that our show is watched by many little children and they very easily remember everything they see and hear. I would say to them to dress the way they feel best, without sticking too much to the others` opinion. However, this is not the most important think. It is more essential for them to believe in themselves and to cast on their own opinion and not only to the point of view of the persons who are bringing them up. Due to this fact it is very important that they don’t waste their time till they are still young and to invest in themselves – in education and knowledge. This is so, because in life the competition is merciless and only the most prepared, the most capable and the most ambitious manage to achieve success.

How do you see yourself in 20 years time – as a mayor or you are going to lead a TV show for women in maturity?
I do not plan my time for 20 years in advance. My life is extremely dynamic and every day I find myself in a different situation with various opportunities. I do not know what will be interesting for me in 5 months, not to mention as much time as 20 years. I am sure, though, that I won’t be bored.

“a’s fashion for living” for Radost:

„We chose Radost as our model because we think that thanks to her vitality and positive mood she can transmit best the meaning of our advertising message. Our choice is absolutely natural, taking into consideration the fact that she is a very popular TV presenter. Plus, her image invariably strikes the thought for an elegant woman, who knows what she wants and how to achieve it. Using her charm and stylishness she is perfectly fitting the image of “a’s fashion for living”.